After Aquarius Dawned : How the Revolutions of the Sixties Became the Popular Culture of the Seventies

In this book, Judy Kutulas complicates the common view that the 1970s were a time of counterrevolution against the radical activities and attitudes of the previous decade. Instead, Kutulas argues that the experiences and attitudes that were radical in the 1960s were becoming part of mainstream culture in the 1970s, as sexual freedom, gender equality, and more complex notions of identity, work, and family were normalized through popular culture—television, movies, music, political causes, and the emergence of new communities. Seemingly mundane things like watching The Mary Tyler Moore Show , listening to Carole King songs, donning Birkenstock sandals, or reading Roots were actually critical in shaping Americans' perceptions of themselves, their families, and their relation to authority. Even as these cultural shifts eventually gave way to a backlash of political and economic conservatism, Kutulas shows that what critics perceive as the narcissism of the 1970s was actually the next logical step in a longer process of assimilating 1960s values like individuality and diversity into everyday life. Exploring such issues as feminism, sexuality, and race, Kutulas demonstrates how popular culture helped many Americans make sense of key transformations in U.S. economics, society, politics, and culture in the late twentieth century. In This Book, Judy Kutulas Complicates The Common View That The 1970s Were A Time Of Counterrevolution Against The Radical Activities And Attitudes Of The Previous Decade. Instead, Kutulas Argues That The Experiences And Attitudes That Were Radical In The 1960s Were Becoming Part Of Mainstream Culture In The 1970s, As Sexual Freedom, Gender Equality, And More Complex Notions Of Identity, Work, And Family Were Normalized Through Popular Culture--television, Movies, Music, Political Causes, And The Emergence Of New Communities. Even As These Cultural Shifts Eventually Gave Way To A Backlash Of Political And Economic Conservatism, Kutulas Shows That What Critics Perceive As The Narcissism Of The 1970s Was Actually The Next Logical Step In A Longer Process Of Assimilating 1960s Values Like Individuality And Diversity Into Everyday Life. Exploring Such Issues As Feminism, Sexuality, And Race, Kutulas Demonstrates How Popular Culture Helped Many Americans Make Sense Of Key Transformations In U.s. Economics, Society, Politics, And Culture In The Late Twentieth Century. --back Cover. I Feel The Earth Move : Redefining Love And Sex -- The Look I Want To Know Better : Style And The New Man -- You're Gonna Make It After All : The Mary Tyler Moore Show Helps Redefine Family -- Different Strokes For Different Folks : Roots, Family, And History -- Obviously Queer : Gay-themed Television, The Remaking Of Sexual Identity, And The Family-values Backlash -- Don't Drink The Kool-aid : The Jonestown Tragedy, The Press, And The New American Sensibility -- Conclusions : Free To Be, You And Me. Judy Kutulas. Includes Bibliographical References And Index. In this work, Judy Kutulas complicates the common view that the 1970s were a time of counterrevolution against the radical activities and attitudes of the previous decade. Instead, Kutulas argues that the experiences and attitudes that were radical in the 1960s were becoming part of mainstream culture in the 1970s, as sexual freedom, gender equality, and more complex notions of identity, work, and family were normalized through popular culture - television, movies, music, political causes, and the emergence of new communities. Seemingly mundane things like watching 'The Mary Tyler Moore Show', listening to Carole King songs, donning Birkenstock sandals, or reading 'Roots' were actually critical in shaping Americans' perceptions of themselves, their families, and their relation to authority Cover Page -- Title Page -- Copyright Page -- Contents -- Illustrations -- Acknowledgments -- Introduction -- 1 I Feel the Earth Move: Redefining Love and Sex -- 2 The Look i Want to Know Better: Style and the New Man -- 3 You're Gonna Make it After All: The Mary Tyler Moore Show Helps Redefine Family -- 4 Different Strokes for Different Folks: Roots, Family, and History -- 5 Obviously Queer: Gay-Themed Television, the Remaking of Sexual Identity, and the Family-Values Backlash -- 6 Don't Drink the Kool-Aid: The Jonestown Tragedy, the Press, and the New American Sensibility -- Conclusions: Free to Be, You and Me -- Notes -- Bibliography -- Index This book looks at how the lives of everyday Americans changed because of the civil rights movement, the sexual revolution, the women’s movement, the counterculture and other “revolutionary” Sixties movements. Its chapters focus on the mainstreaming of new values and ideas through television, journalism, music, and clothing.