Advertising and Satirical Culture in the Romantic Period (Cambridge Studies in Romanticism, Series Number 74)

Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This 2007 study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language. Advertising, Which Developed In The Late Eighteenth Century As An Increasingly Sophisticated And Widespread Form Of Brand Marketing, Would Seem A Separate World From That Of The 'literature' Of Its Time. Yet Satirists And Parodists Were Influenced By And Responded To Advertising, While Copywriters Borrowed From The Wider Literary Culture, Especially Through Poetical Advertisements And Comic Imitation. This Is The First Full-length Study Co Pay Sustained Attention To The Cultural Resonance And Literary Influences Of Advertising In The Late Eighteenth And Early Nineteenth Centuries. John Strachan Addresses The Many Ways In Which Literary Figures Including George Crabbe, Thomas Hood, Lord Byron And The Young Charles Dickens Responded To The Commercial Culture Around Them. With Its Many Fascinating Examples Of Contemporary Advertisements Read Against Literary Texts, This Study Combines A New Approach To The Literary Culture Of The Day With An Examination Of The Cultural Impact Of Its Commercial Language.--jacket. A 'department Of Literature': Advertising In The Romantic Period -- 'humbug And Co.': Satirical Engagements With Advertising 1770-1840 -- 'we Keep A Poet': Shoe Blacking And The Commercial Aesthetic -- 'publicity To A Lottery Is Certainly Necessary': Thomas Bish And The Culture Of Gambling -- 'barber Or Perfumer': Incomparable Oils And Crinicultural Satire -- 'the Poetry Of Hair-cutting': J.r.d. Huggins, The Emperor Of Barbers -- 'thought On Puffs, Patrons And Other Matters': Commodifying The Book. John Strachan. Includes Bibliographical References And Index. Cover 1 Half-title 3 Title 5 Copyright 6 Dedication 7 Contents 9 Illustrations 10 Acknowledgements 13 Introduction 15 I 17 II 22 III 23 Chapter 1 A 'department of literature': Advertising in the Romantic period 26 I 28 Procession 32 II 41 III 48 IV 52 V 61 VI 71 VII 80 Chapter 2 A 'Humbug and Co.' : Satirical engagements with advertising 1770-1840 86 I 87 II 97 III 110 IV 116 V 121 Chapter 3 'We keeps a poet': Shoe blacking and the commercial aesthetic 131 I 132 II 134 III 138 III 152 IV 168 Chapter 4 'Publicity to a lottery is certainly necessary' : Thomas Bish and the culture of gambling 176 I 176 II 194 III 199 IV 211 Chapter 5 'Barber or perfumer' : Incomparable oils and crinicultural satire 218 I 219 II 231 III 236 Chapter 6 'The poetry of hair-cutting' : J. R. D. Huggins, the emperor of barbers 240 I 242 II 245 III 253 IV 259 V 264 Conclusion: 'Thoughts on puffs, patrons and other matters' : Commodifying the book 267 I 268 II 275 III 281 Notes 284 Introduction 284 A 'department of literature' : Advertising in the Romantic period 286 'Humbug and Co.' : Satirical engagements with advertising 1770-1840 297 'We keeps a poet' : Shoe blacking and the commercial aesthetic 306 'Publicity to a lottery is certainly necessary' : Thomas Bish and the culture of gambling 313 'Barber or perfumer' : Incomparable oils and crinicultural satire 319 'The poetry of hair-cutting' : J. R. D. Huggins, the emperor of barbers 324 Conclusion: 'Thoughts on puffs, patrons and other matters' : Commodifying the book 327 Bibliography 332 Primary sources 332 Secondary Sources 339 Index 345 This is the first full-length study to pay sustained attention to the cultural resonance and literary influences of advertising in the late 18th and early 19th centuries. John Strachan addresses the many ways in which literary figures responded to the commercial culture around them