Advances In National Brand And Private Label Marketing: Third International Conference, 2016 (springer Proceedings In Business And Economics)

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels. Front Matter....Pages i-x Front Matter....Pages 1-1 Determinants of Consumer Evaluations for Private Label Brands....Pages 3-13 The Impact of Private Labels on Different Stages of Store Loyalty: An Empirical Study....Pages 15-23 An Application of Consumer-Based Brand Performance Model to Global Brands and Private Labels....Pages 25-33 Psychographic Traits Influencing Private Label Proneness in the Product’s Life Cycle Growth Stage....Pages 35-45 Anthropomorphism and the Effect of Product Face Ratios on Consumer Preferences....Pages 47-49 Front Matter....Pages 51-51 Retail Brand Extension: The Moderating Role of Product Knowledge....Pages 53-62 Is Being Private Better or Worse Online? Private Labels Performance in Online Grocery Channel....Pages 63-65 The Influence of Store Brands Equity on Value Cocreation Within the Retail Environment: The Moderating Effect of the Propensity to Buy Store Brands....Pages 67-74 Front Matter....Pages 75-75 To Retain or to Recover National Brand Consumers? Effects of Price, Promotion and Product Innovation Strategies....Pages 77-84 Explaining National Brands and Private Labels Price Differentials: A Theoretical Model....Pages 85-90 The Potential of Co-branding as a Branding Strategy for Premium Private Labels: A Theoretical Assessment....Pages 91-94 Front Matter....Pages 95-95 Do Feature and Discount Promotions for National Brands Primarily Drive (National) Brand Choice, Store Choice, or Both? An Exploratory Analysis....Pages 97-101 Understanding PL Purchase Intention in the Context of ‘PL-Only’ Assortments: An Experimental Approach....Pages 103-110 Do Quality Systems Really Refer to Quality? Consumer Research on Consumer Reputation and Knowledge of Food Quality Systems in Hungary....Pages 111-120 Contrasting Thai and Chinese Shopper Behavior and Satisfaction with PL Brands....Pages 121-128 Do Store Flyers Work? Implications for NBs and PLs from a Subgroup Analysis with Experimental Data....Pages 129-136 Front Matter....Pages 137-137 Store Brands in Tourist Services....Pages 139-148 Global Private Label Convergence: Fact or Fiction?....Pages 149-151 Cross-Cultural Validation of Smart Shopping Process and Its Influence on Brand Attitude....Pages 153-161 This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB & PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB & PL Marketing provided a unique academic forum to present and discuss original, rigorous and significant contributions from researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields, including retailing, marketing, general business, tourism, psychology, economics and statistics. The conference papers further addressed diverse areas of application such as value co-creation, assortment decisions, private label proneness, anthropomorphism, sales promotions, tourist services, the online channel, retail brand extension and price differentials, pursuing a wide variety of theoretical and methodological approaches to do so