Advances in Creativity, Innovation, Entrepreneurship and Communication of Design : Proceedings of the AHFE 2020 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 16-20, 2020, USA

This book brings together experts from different areas to show how creativity drives design and innovation to allow the integration of a wider spectrum of topics related to engineering design, industrial design and ergonomics in design. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach creativity and e**ntrepreneurial competencies.** Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches, new typographies, visual elements and technologies applied to mobile and computer interfaces developments. It also discusses innovative strategies for design education and sustainable design. Based on the AHFE 2020 Virtual Conference on Creativity, Innovation and Entrepreneurship and on the AHFE 2020 Virtual Conference on Human Factors in Communication of Design, held on July 16–20, 2020, this book offers a fresh perspective and novel insights for human factors researchers, designers, communicators and innovators. Front Matter ....Pages i-xii Front Matter ....Pages 1-1 Democratizing Innovation. A Geo-Entrepreneurial Analysis and Approach Through the Company Democracy Model (Evangelos Markopoulos, George Markopoulos, Hannu Vanharanta)....Pages 3-16 Balancing Innovation and Tangibility Using the Spiraled Agile Design Sprinting Approach (Sylvain Bruni)....Pages 17-23 Social Entrepreneurship in Cross-Cultural Context: Multiple Value Creation (Florentin Popescu, Ingrid Van Rompay-Bartels, Jorcho van Vlijmen, Annet de Lange, Koos Wagensveld)....Pages 24-31 Tool Development in Support of Story-Planning for Design Pitching (Qiong Peng, Jean-Bernard Martens)....Pages 32-38 Pink Ocean Strategy: Democratizing Business Knowledge for Social Growth and Innovation (Evangelos Markopoulos, Maria Barbara Ramonda, Lisa Marie Carolin Winter, Haseena Al Katheeri, Hannu Vanharanta)....Pages 39-51 Analysis of the Cognitive Processes Underlying Discussions in Complex Problem Solving (Yingting Chen, Taro Kanno, Kazuo Furuta)....Pages 52-59 Virtual Reality (VR) Safety Education for Ship Engine Training on Maintenance and Safety (ShipSEVR) (Evangelos Markopoulos, Mika Luimula, Pasi Porramo, Tayfun Pisirici, Aleksi Kirjonen)....Pages 60-72 Contribution of Open Source Software to the Management of Inclusive Entrepreneurships (Esteban Crespo-Martinez, Diego S. Suarez-Briones, Juan Pablo Carvallo, Fabian Carvajal, Pedro Mogrovejo, Rosalva Vintimilla)....Pages 73-79 Blockchain and Organizational Characteristics: Towards Business Model Innovation (Khuram Shahzad)....Pages 80-86 Design for Social Innovation: Redefining the Concept (Meg Schwellnus)....Pages 87-93 The Cork Thread, A Sustainable Material: Branding and Marketing Implications from A Cultural Perspective (Theresa Lobo, William Afonso Cantú, Nelson Pinheiro Gomes)....Pages 94-101 Front Matter ....Pages 103-103 Playful Approaches to Entrepreneurial Competencies in University Teaching: Introducing the 4Cs Model (Riikka Franzén, Katriina Heljakka, Lenita Nieminen)....Pages 105-112 Developing a Method for Understanding How to Empower Creativity Through Digital Technologies: The Case of AI (Carmen Bruno, Marita Canina)....Pages 113-120 Brain Dominance and Learning Style Preference of Quantity Surveying Students in South Africa and Malaysia (Andries (Hennie) van Heerden, Michelle Burger, Elzane van Eck)....Pages 121-127 Hotspots and Trends in Creativity and Design Research: A Knowledge Graph Analysis (Yao Song, Yan Luximon)....Pages 128-135 Research and Construction of the Innovation and Entrepreneurship Collaborative Education Pattern of Design Discipline (Wei Ding, Wenxin Hu, Junnan Ye)....Pages 136-142 Research on the Kernel and Model of Shanghai Design Science Development (Wei Ding, Bingyao Xu, Zhang Zhang)....Pages 143-151 Interest in Design Studios: A Theoretical Framework of Teaching Creativity for Millennials and Generation Z (Hoa Vo)....Pages 152-158 Engineering Design Thinking and Making: Online Transdisciplinary Teaching and Learning in a Covid-19 Context (Jinge Huang, Wenjie Pan, Yao Liu, Xiaohan Wang, Wei Liu)....Pages 159-166 Front Matter ....Pages 167-167 Personal Experience in Concept Generation of New Products (Suresh Sethi, Simrun Sethi)....Pages 169-174 Designing for Unpredictable Households: Furniture Design Requests for a Flexible Use of Dwellings (Rute Gomes)....Pages 175-184 Exploration of Bio-Based Materials and Sustainable Product Design: A Case Study of BioPlastic Preparation and Design (Jiajia Song)....Pages 185-192 Intuitive Product Design and the Twin Challenges of Innovation and Adoption: An Application (Sandrine Fischer)....Pages 193-199 Life Sciences Product/Service Development Process: Lesson Learned from Thailand Center of Excellence for Life Sciences (Public Organization) (Varit Intrama)....Pages 200-205 A Study on Gamification Product Service System Design of an Intelligent Parking Management System (Jie Xiao, Shuhan Luo, Jue Li, Long Liu)....Pages 206-212 E-Sports Hotel, a Brand New Personalized Hotel in the Age of E-Sports (Lu Xiaoxian)....Pages 213-218 The Global Constrains of South African Automotive Industry and a Way Forward (John M. Ikome, O. T. Laseinde)....Pages 219-226 Design of Urban Public Space Through Community Building (Peng Xu)....Pages 227-232 Front Matter ....Pages 1-1 A Technique and Method for Mixed Reality Performance with Digital Augments, Gestural Data, and Living Plants (Rewa Wright, Simon Howden)....Pages 235-239 Guidelines for Promoting Thai Television Program Production in Response to the Notion of Creative Economy (Sasithon Yuwakosol)....Pages 240-246 Wayfinding Systems: Digital Versus Analogical Media (Maria Luisa Costa)....Pages 247-254 Practical Application of Bullet Point Systems for Constructing an Information Hierarchy (Amic G. Ho)....Pages 255-261 The Invisible Art of Storytelling and Media Production (David Kei-man Yip)....Pages 262-266 The Impact of Website Design on Users’ Trust Perceptions (Kairi Fimberg, Sonia Sousa)....Pages 267-274 Research on the Influencing Factors of the Communication Effect of Tik Tok Short Videos About Intangible Cultural Heritage (Siqi Wang, Rongrong Fu)....Pages 275-282 Visual Elements and Design Principles in Media Production (David Kei-man Yip)....Pages 283-288 Reviewing the Usability of Mosaic Artwork Simulation Systems (Chi-Fu Lai, Jeff K. T. Tang)....Pages 289-295 Documentation and Scientific Archiving: Digital Repository (Priscila Verdugo, Catalina Astudillo-Rodriguez, Jackelín Verdugo, Juan-Fernando Lima, Santiago Cedillo)....Pages 296-302 Research on the Design Strategy of Green Packaging from the Perspective of Chinese Young Consumers (Jiaqian Xu, Ziwei Chen, Bing Xiao)....Pages 303-310 The Influence of Emotional Experience Relating to Communication from a Typographic Perspective (Amic G. Ho)....Pages 311-316 Study on Thermal Comfort of Vehicle Interior Environment Based on Thermal Manikin (Wang Rui, Li Wei, Zhao Chaoyi, Gao Jianfeng)....Pages 317-324 Research on Clothing Warmth Preservation Based on Thermal Manikin (Wang Rui, Li Wei, Gao Jianfeng, Zhao Chaoyi)....Pages 325-332 Ergonomic Test of Human Skin Contacting with Hot Surface (Wang Rui, Li Wei, Zhao Chaoyi, Gao Jianfeng)....Pages 333-338 Back Matter ....Pages 339-340 This book brings together experts from different areas to show how creativity drives design and innovation to allow the integration of a wider spectrum of topics related to engineering design, industrial design and ergonomics in design. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach creativity and e ntrepreneurial competencies. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches, new typographies, visual elements and technologies applied to mobile and computer interfaces developments. It also discusses innovative strategies for design education and sustainable design. Based on the AHFE 2020 Virtual Conference on Creativity, Innovation and Entrepreneurship and on the AHFE 2020 Virtual Conference on Human Factors in Communication of Design, held on July 16–20, 2020, this book offers a fresh perspective and novel insights for human factors researchers, designers, communicators and innovators.