Advances in Affective and Pleasurable Design Proceedings of the AHFE 2017 International Conference on Affective and Pleasurable Design, July 17{u2013}21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA

This book discusses the latest advances in affective and pleasurable design. It reports on important theoretical and practical issues, covering a wealth of topics including aesthetics in product and system design, design-driven innovation, affective computing, evaluation tools for emotion, Kansei engineering for products and services, and many more. This timely survey addresses experts and industry practitioners with different backgrounds, such as industrial designers, emotion designers, ethnographers, human{u2013}computer interaction researchers, human factors engineers, interaction designers, mobile product designers, and vehicle system designers. Based on the AHFE 2017 International Conference on Affective and Pleasurable Design, held on July 17{u2013}21, 2017, in Los Angeles, California, USA, the book provides an inspiring guide for all researchers and professionals in the field of design Front Matter....Pages i-xiii Front Matter....Pages 1-1 Exploring Two Design Processes: Slow and Fast....Pages 3-15 Rematerializing the User Interface of a Digitized Toy Through Tokens: A Comparative User Study with Children Aged Five to Six....Pages 16-24 Analysis of Emotion and Cultural Background on Affective Design Process....Pages 25-33 Design and Validation of Affective Warning Pictorials on Alcohol Container Labels....Pages 34-42 Design Changing a Traditional Product in a Contemporary Way....Pages 43-49 Front Matter....Pages 51-51 Semantic Influence of the Radiator Grille on Vehicle Front Design in the Course of Current EV-Design....Pages 53-64 A Mahalanobis Taguchi Approach to Human Motion Control....Pages 65-71 Eye-Tracking Analysis of User Behavior with an Active Display Interface....Pages 72-77 Experimental Study on Color Preference and Visual Fatigue Against LED Lighting....Pages 78-85 Emotional Responses of the Disabled Towards Wheelchairs....Pages 86-96 Emotional Values of Ceramic Material for Product Design....Pages 97-105 Research on the Space-Leaving Technique in Web Design....Pages 106-114 Front Matter....Pages 115-115 The Pain and Pleasure of Autonomy: The Role of Negative Emotion in Serviced Reality Storytelling....Pages 117-126 Soma-Deep as a Marker for Idealized Experience....Pages 127-134 Design for Dignity and Procedural Justice....Pages 135-145 Ritual Design: Crafting Team Rituals for Meaningful Organizational Change....Pages 146-157 Front Matter....Pages 159-159 New Typographic Experience in the Post-digital Age with 3D Printing and Ceramics....Pages 161-170 The Black Color of Product Design and Packaging Research....Pages 171-181 Research on the Application of User Experience Design in Agricultural Product Packaging Design....Pages 182-189 Analysis of Affective Evaluation for Material Perception of Resin Surfaces: Combined Effect of Tactile Sensation and Hue....Pages 190-198 Front Matter....Pages 199-199 Influence of Individual Fashion Item Images on the Image of Coordinates....Pages 201-207 Estimation of Unconscious Preference Judgment with Near-Infrared Spectroscopy....Pages 208-214 Analysis of Change in Purchasing Motivation by Tone of Product-Recommendation Agent in Electronic Commerce Site....Pages 215-220 Interference Thermal Sensation Simulation Using Visual and Auditory Stimuli....Pages 221-226 Effectiveness of Communicating Personalized Values Related to Physical Exercise to Enhance Motivation....Pages 227-233 Research on Memory Factors of City Souvenir....Pages 234-241 Front Matter....Pages 243-243 Relationship Between Physical Attributes of Spoon Designs and Eye Movements Caused by Kawaii Feelings....Pages 245-257 Are Kawaii Products Valuable to Chinese Customers?....Pages 258-265 How to Model Value-Creating Communication: Coaching Process as an Example....Pages 266-275 Participation in a Virtual Reality Concert via Brainwave and Heartbeat....Pages 276-284 Evaluation of Immersive Feeling in VR System with HMD by fNIRS Measurement....Pages 285-291 Evaluation of “Feelings of Excitement” Caused by a VR Interactive System with Unknown Experience Using ECG....Pages 292-302 Front Matter....Pages 303-303 Measurement of Surface and Virtual Prototyping for Kansei Engineering....Pages 305-317 Kansei Ergonomic Study of Body Brush Development....Pages 318-324 Development and Evaluation of Ankle Mobility VR Rehabilitation Game....Pages 325-336 Persuasive Semantics of Aging Health Products Based on AHP and Kansei Engineering....Pages 337-346 Development of Remote Control Unit of Domestic Water Heater by Kansei Engineering....Pages 347-356 History of Kansei Engineering and Application of Artificial Intelligence....Pages 357-368 A Study on the Approach of Redesign Based on Consumer Awareness of Traditional Handicrafts, with Longevity Lock, as an Example....Pages 369-376 Front Matter....Pages 377-377 Modeling the Relationship Between Stress and Appetite to Create a Dish Recommendation System Based on Desired Nutrients....Pages 379-386 Front Matter....Pages 377-377 Assessing Symptoms of Excessive SNS Usage Based on User Behavior and Emotion: Analysis of Log Data....Pages 387-397 Transformable Camping Cart Design for a Jack Company....Pages 398-406 Integrated Design Process: A Case of Recliner Design....Pages 407-415 The Design of Personal Protective Garments for Workplace: An Ergonomic Radiation Protection Design Practice....Pages 416-425 Front Matter....Pages 427-427 Memory Recall of Nouns and Adjectives Expressing Two-Color Combinations....Pages 429-433 Determination of the Optimal Timing for a Relaxing Stimulus....Pages 434-442 Research on Attitude Accessibility in Product Design Evaluation: Cognitive Features and Memory Network....Pages 443-450 Front Matter....Pages 451-451 Research on the Information Transmission Design of OTC Medicine Packaging Graphic for the Elderly....Pages 453-461 Musical Preferences Are Influenced by Changes in Heart Rate: A Trial Study Using Step Aerobics....Pages 462-469 Fitting School Buildings to the Requirements of Physically Disabled Students in Algeria: An Ergonomic Study....Pages 470-478 Categorization of Aesthetic Pleasure Derived Attributes: A Cultural Perspective....Pages 479-488 Research on User Experience Design Applications in Detail Designs of Elders’ Garment Products....Pages 489-498 Back Matter....Pages 499-500