Administracion estrategica y politica de negocios, 10ma Ed.

The first edition of this standard text saw light of day in 1981; 21 years later, it has emerged in its eighth edition. Coverage includes basic concepts; corporate governance and social responsibility; environmental scanning, and industry and organizational analysis; and strategy formulation, implementation, and control. Thirty-five case studies occupy about half the book. One can only hope that an Enron case study will enhance the ninth edition. Wheelen is affiliated with the U. of South Florida; Hunger, with Iowa State U. Annotation c. Book News, Inc., Portland, OR (booknews.com) Booknews New edition of a text on traditional and new strategic management topics. Wheelen (Trinity College) and Hunger (Iowa State U.) present 14 chapters and 32 case studies that focus on developing an understanding of strategic management concepts, research, and theories; a framework of analysis for identifying central issues and courses of action in complex cases; conceptual skills; the emerging global economy and its potential impact on business activities; the role of corporate governance in strategic management; application of previously learned concepts; research capabilities for gathering key data; present and future environments in which corporations must function; and analytical and decision-making skills for dealing with complex problems in an ethical manner. Annotation c. Book News, Inc., Portland, OR (booknews.com) Bienvenido a la decimotercera edición de Administración estratégica y política de negocios. Aunque los capítulos son los mismos de la décima edición, revisamos a fondo cada uno e incorporamos nuevos casos. Se revisaron algunos de los casos favoritos (Apple, Dell, Google, Wal-Mart), se adicionaron nuevos casos empresariales, como Burger King; además, en el CD-ROM que acompaña al libro se incluyeron casos latinoamericanos. Un porcentaje importante de los casos de esta edición es nuevo; aunque continuamos manteniendo la distinción entre los casos con una gran extensión y los minicasos (que están disponibles en el sitio web www.pearsonhighered.com/wheelen, en idioma inglés), los intercalamos con el fin de identificarlos más adecuadamente con sus industrias Este texto desarrolla un modelo de administracion que adquiere operatividad por medio de la auditoria estrategica, la cual proporciona un esquema profesional para el analisis de casos, tanto con factores externos como internos de la empresa. For undergraduate strategy/strategic management courses. Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.