Adaptability : The Art of Winning In An Age of Uncertainty

136 Chesbrough's Open InnovatioThe reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man. [George Bernard Shaw]n. 138 March's Exploration vs. Exploitation. 140 Johnson & Johnson's Constructive Controversy Cycle. 143 Powell & Grodal's Networks for Innovation. 145 Boyd's OODA Loop. 147 Final Words. 149 More Reading for Curious People. 150;INNOVATION IN ACTION The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world. It answers the following questions: \* How do you become a more innovative thinker? \* How do you lead and manage creative people? \* How can you use innovation tools to get the best results? \* How can you engage people with innovation? \* How do you avoid pitfalls, problems and screw-ups? With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities. "Inspired, ambitious and complete - a must-read for anyone interested in innovation, creativity and invention." Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager "Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended." Broc Edwards, SVP, Director of Learning & Leadership This revolutionary new book harnesses the essence of human survival the ability to adapt to help people succeed in business and all other aspects of life.Through natural selection, humans have adapted unconsciously to their environment. Strategy and innovation expert, Max McKeown, draws on millions of years of evolution to create a practical and strategic set of rules which take adaption from an involuntary coping strategy to a deliberate winning strategy.To show how adaptability works McKeown looks at a rich set of examples, problems and situations. He includes the 15-year old geneticist working from his basement, and the Italian town that said no to seemingly inevitable change. Along the way, he visits the adaptation of Western technology to the social structures of sub-Saharan Africa and explores how quantum games may solve the world's trickiest problems. He looks inside global corporations like Starbucks, Netflix and McDonald's to see how they flirt with extinction, create internal barriers to adaptation, and adapt to transcend their situation.Adaptability proves that innovation is important but not enough. Strategy, branding, marketing and operations are all useful, but insufficient. And highlights that the ability to adapt smarter and faster than the situation changes is what makes the powerful difference between adapting to cope and adapting to win. La réussite ou l'échec d'une entreprise peuvent dépendre d'un seul facteur ou presque, affirme Max McKeown, consultant en management, dans son étude scientifique et culturelle de l'adaptabilité dans le monde et à travers les âges. Si les sociétés ne parviennent pas à évoluer et à s'adapter, elles auront peu de chances de réussir. L'auteur suggère quelques études de cas célèbres, tels que Starbucks, et donne un aperçu de récits qui vous seront certainement familiers. Si les 17 règles qu'il développe sont captivantes, elles ne s'intègrent cependant pas toujours harmonieusement aux récits ou à un quelconque plan d'action. Ainsi, cet ouvrage s'apparente en grande partie à un recueil retraçant l'histoire de l'adaptabilité plutôt qu'à un guide facilitant l'acquisition de cette compétence. Le lecteur impatient parviendra malgré tout à en extraire quelques techniques et idées pour améliorer son adaptabilité, notamment grâce aux anecdotes motivantes et enthousiastes que l'auteur développe et qui constituent de véritables feuilles de route pour une adaptation réussie. getAbstract est convaincu que les dirigeants d'entreprises, petites ou grandes, souhaitant motiver leurs collaborateurs sauront apprécier cet opus à sa juste valeur Organizational success and failure can be reduced to one thing, or so argues management consultant Max McKeown in his scientific and cultural look at adaptability around the globe and through the ages. If groups can't change and adapt appropriately, they can't succeed. McKeown offers case studies from companies you know, such as Starbucks, providing insight into familiar story lines. Some of his other examples aren't as famous but are just as compelling: He looks at civil war in Liberia, computer game development and Italian bureaucracy to flesh out his 17 rules (which would be just as good without those few swear words) for adapting and, thus, succeeding. McKeown's rules are eye-catching, but they don't always connect smoothly to the stories or to a plan of action. As such, some of the book works better as a history of adaptability than as a manual for acquiring that skill. Still, an eager reader can tease out techniques and ideas for becoming more adaptable, and McKeown offers warm, inspirational tales that provide general road maps for successful adaptation. getAbstract believes leaders of companies small or large looking to motivate their employees or themselves will find value here All success is successful adaptation. All failure is a failure to adapt. Adaptability is about the powerful difference between adapting to cope and adapting to win. Fascinating real-world examples from business, government, and sport, military and wider society bring the rules of adaptability to life. From the world's most innovation corporations to street-level creativity emerging from the slums. From McDonalds to Sony, from post-war Iraq to the revolutions of the Arab Spring, from the bustling markets of Hong Kong to the rubber marked circuit of the Monte Carlo Rally. With insightful rules, Max Mckeown shows you how to increase the adaptability of your organization to create winning positions. Human history is a story of competition to adapt between groups and individuals. It has never been more important to understand how to think better and adapt.

Adaptability is the key human trait. The ability to adapt faster and smarter than the situation is what makes the powerful difference between adapting to cope and adapting to win. Our history is a story of adaptation and change. And in this time of brutal competition and economic uncertainty, it has never been more important to understand how to adapt successfully. In a series of powerful rules, Max McKeown explores how to increase the adaptability of you and your organization to create winning positions. Fascinating real-world examples from business, government, the military and sport bring the rules of adaptability to life - from the world s most innovative corporations to street-level creativity emerging from the slums. Adaptability is a powerful, practical and inspirational guide to success in uncertain times.

Acknowledgements Introduction Recognize need to adapt Rule 1 Play your own game Rule 2 All failure is failure to adapt Rule 3 Embrace unacceptable wisdom Rule 4 F*** with the rules Rule 5 Stability is a dangerous illusion Rule 6 Stupid survives until smart succeeds Understand necessary adaptation Rule 7 Learning fast better than failing fast Rule 8 Plan b matters most Rule 9 Free radicals Rule 10 Think better together Rule 11 Get a kick-ass partner Adapt as necessary Rule 12 Never grow up Rule 13 Hierarchy is fossil fuel Rule 14 Keep the ball Rule 15 Swerve & swarm Rule 16 Get your ambition on Rule 17 Always the beginning Final words References Index. Adaptability tells you all you need to know about the art of strategy in a series of powerful survival rules. Real-world examples from the top 50 brands bring the rules to life.