Accidental Branding : How Ordinary People Build Extraordinary Brands (Hardcover)--by David Vinjamuri [2008 Edition] ISBN: 9780470165065

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven ""accidental"" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands Provides The Stories Behind Seven Entrepreneurs Who Unintentionally Created Name Brand Products, Including Julie Aigner-clark Of Baby Einstein, Gary Erickson Of Clif Bar, And Roxanne Quimby Of Burt's Bees. What Is An Accidental Brand? -- The Accidental Brand-builder In You -- The Storyteller: John Peterman (j. Peterman) -- The Contrarian: Craig Newmark (craigslist) -- The Tinkerer: Gary Erickson (clif Bar) -- The Visionary And The Strategist: Myrian Zaoui And Eric Malka (the Art Of Shaving) -- The Pugilist: Gert Boyle (columbia Sportswear) -- The Perfectionist: Julie Aigner-clark (baby Einstein) -- The Anarchist: Roxanne Quimby (burt's Bees) -- Afterword. David Vinjamuri. Includes Index. Includes Bibliographical References And Index. Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!"--Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav