A simple path to sustainability : green business strategies for small and medium-sized businesses

"A Simple Path to Sustainability: Green Business Strategies for Small and Medium-sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success. The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits."--EBL book details. Read more... With unequaled insight, business experts profile 12 outstanding, sustainable, small- to medium-sized enterprises and explain how their green strategies and methods have helped them succeed.A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success.The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits. With unequaled insight, business experts profile 12 outstanding, sustainable, small- to medium-sized enterprises and explain how their green strategies and methods have helped them succeed. A Simple Path to Green Business Strategies for Small and Medium-Sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success. The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits. Part I: Overview Introduction Measuring Costs and Benefits Part II: Sustainability Cases For Small To Medium-Sized Firms Eco-Products Barrett Studio Architects, Boulder, Colorado Forest City: The Evolution of Sustainability in Forest City's Development of Stapleton Boulder Community Hospital The Digital Frontier Boulder Valley Credit Union: "Better Banking Naturally" New Belgium Brewery Guaranteed Recycling Xperts: A Cleantech Business That Wasn't Denver Machine Shop: Sustainability through Four Generations First Affirmative Financial Network: Responding to Socially Conscious Market Demand Boulder Outlook Hotel Part III: Overall Lessons Overall Sustainability Lesson: Why Small and Medium-Sized Firms Should Invest in Sustainability Glossary Index. With Unequaled Insight, Business Experts Profile 12 Outstanding, Sustainable, Small- To Medium-sized Enterprises And Explain How Their Green Strategies And Methods Have Helped Them Succeed. • Case Histories Of Small To Medium-size Enterprises In Industries From Manufacturing To Health Care, Banking/investing, And Recycling Detailing Their Journeys To Sustainability And Environmental Stewardship • A Lessons Learned Box In Each Chapter • Sidebars With Tips And Examples That Can Be Used By Any Type Of Business • A Reference Bibliography At The End Of Each Chapter • A Glossary Sustainability has become an important competitive advantage, and small and medium-size businesses are anxious to share the wealth. With new environmental regulations soon to be imposed and lucrative opportunities for becoming part of a new green economy increasing, the time to commit to sustainability is now. How can smaller companies make the leap? Pt. 1. Overview -- Pt. 2. Sustainability Cases For Small To Medium-sized Firms -- Pt. 3. Overall Lessons. Fred Andreas ... [et Al.], Editors. Includes Bibliographical References And Index.