A Graphic Designer’s Guide To Success: What The Customer Wants and the Graphic Designer Needs

With over 20 years of experience as a producer and consumer of graphic designs, I have seen the best and worst of flyers, business cards, postcards, banners, and etc. From typos to grammatical errors, it is apparent to me that “haste [still] makes waste” (John Ray, 1575). The purpose of this guide is to bring to light the many items that are often overlooked during the process of creating graphical masterpieces.