A Good African story : how a small company built a global coffee brand

Part 1. Context. -- 1. What's wrong with Africa? ; -- 2. In search of an African capitalist class -- -- part 2. The Good African story. -- 3. Logistics ; -- 4. Markets ; -- 5. Capital -- -- part 3. Lessons. -- 6. Perserverance ; -- 7. The Good African way -- Conclusion. Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption. In A Good African Story , as Andrew Rugasira recounts the very personal story of his company and the challenges that he has faced – and overcome – as an African entrepreneur, he provides a tantalising glimpse of what Africa could be, and argues that trade has achieved what years of aid have failed to deliver. This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future. "Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last 50 years and yet despite these inflows, the continent remains mired in poverty, disease and systemic corruption."--Publisher description. Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school, and escape a spiral of debt and dependence. In this book, Rugasira argues that trade has achieved what years of aid failed to deliver, and has provided a tantalising glimpse of what Africa could be Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. This title argues that trade has achieved what years of aid failed to deliver, and has provided a glimpse of what Africa could be. Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. This book is about Africa taking its destiny in its own hands, and dictating the terms of its future.