راهنمای استراتژی جمع‌سپاری: با ساختن جامعه، کسب‌وکار بهتری بسازید

More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding. Jamey Stegmaier Knows Crowdfunding. He's A Veteran Of Seven Successful Kickstarter Campaigns (and Counting) That Have Raised Over 1.4 Million, And He's The Proprietor Of The Widely Read Kickstarter Lessons Blog. In This Book He Offers A Comprehensive Guide To Crowdfunding, Demonstrating That It Can Be A Powerful Way For Entrepreneurs To Grow Their Businesses By Building Community And Putting Their Customers First. This Book Includes Over Forty Stories Of Inspiring Successes And Sobering Disasters. Stegmaier Uses These Examples To Demonstrate How To (and How Not To) Prepare For A Campaign, Grow A Fan Base, Structure A Pitch, Find New Backers, And Execute Many Other Crucially Important Nuts And Bolts Elements Of A Successful Crowdfunding Project. But Stegmaier Emphasizes That The Benefits Of Crowdfunding Are Much More About The Crowd Than The Funding. He Shows That If You Treat Your Backers As People, Not Pocketbooks - Communicate Regularly And Transparently With Them, Ask Their Opinions, Attend To Their Needs - They'll Become Advocates As Well As Funders, Exponentially Increasing Your Project's Chances Of Succeeding. Preface -- Introduction -- You Don't Need To Launch Today -- The Crowd Is The New Gatekeeper -- Crowdfunding Is The Rock Concert For Entrepreneurs -- I Made These Mistakes So You Don't Have To -- Make It About Them -- Backers Are Individuals, Not Numbers -- How To Make Friends And Lose Money -- Go Small To Win Big -- Build A Better Community -- Don't Quit Your Day Job ... Until You Quit Your Day Job -- You Are Your Own Gatekeeper -- Appendix A: 125 Crowdfunding Lessons In 125 Sentences -- Appendix B: The One-week Checklist -- Appendix C: Recommended Reading -- Projects Mentioned In This Book -- About The Author -- Endnotes. Jamey Stegmaier. Includes Bibliographical References And Index. As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this book he goes beyond the nuts and bolts of how it works to a deeper levelcrowdfunding not just as a cool way to raise money but as a better way to build and run a business. This book features over forty illustrative examples of crowdfunding campaigns. Some succeeded wildlylike the high-tech cooler designer whose first attempt faltered but whose second raised $13 million. Some were sobering disasters, like the board game maker (not the author!) whose mistakes caused his project to collapse in two months, forcing him to return over $100,000. Stegmaier uses these stories to make points about topics such as preparation, timing, what kind of offers to make and what kind to avoid, what to spend money on and when, and more. But he insists its not just about the moneyif you follow Stegmaiers advice, crowdfunding can enable you to build a loyal following before you even have a product. He shows that if you treat your backers as people, not pocketbookscommunicate regularly with them, ask their opinions, attend to their needstheyll become advocates as well as funders, exponentially increasing your and your projects chances of succeeding. More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important "nuts and bolts" elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the "crowd" than the "funding." He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding. More Than Money

Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.

This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important