کتابی جدا: کتاب‌های مختصر برای افرادی که وب‌سایت می‌سازند

You don't get to decide which platform or device your customers use to access your content: *they do*. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms and screensizes — from the tiniest “dumb” phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto the wide world of mobile — not just smartphones but tablets, netbooks and more (even the desktop web). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in the less time than it takes you to fly from New York to Chicago. Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. Good research is about asking more and better questions, and thinking critically about the answers. It's something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.--Publisher description Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong. Good research is about asking more and better questions, and thinking critically about the answers. Its something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time by reducing unknowns and making sure you're building the right thing, in the best possible way. In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. Learn how to discover your competitive advantages, spot your own blind spots and biases, identify small changes with huge potential impact, and why you should never, ever hold a focus group. You'll be on the path to good research in less time than you can plan your next pitch. You don't get to decide which platform or device your customers use to access your content: they do. Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screensizes--from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in less time than it takes you to fly from New York to Chicago.--Publisher description You dont get to decide which platform or device your customers use to access your content: they do. Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. Its a proliferation of devices, platforms, and screensizes from the tiniest dumb phones to the desktop web. How can you be sure that your content will work everywhere, all the time? Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in the less time than it takes you to fly from New York to Chicago. From the publisher's [website][1]: "From mobile browsers to netbooks and tablets, users are visiting your sites from an increasing array of devices and browsers. Are your designs ready? Learn how to think beyond the desktop and craft beautiful designs that anticipate and respond to your users’ needs. Ethan Marcotte will explore CSS techniques and design principles, including fluid grids, flexible images, and media queries, demonstrating how you can deliver a quality experience to your users no matter how large (or small) their display." [1]: http://www.abookapart.com/products/responsive-web-design The HTML5 spec is 900 pages and hard to read. HTML5 for Web Designers is 85 pages and fun to read. Easy choice. HTML5 is the longest HTML specification ever written. It is also the most powerful, and in some ways, the most confusing. What do accessible, content-focused standards-based web designers and front-end developers need to know? And how can we harness the power of HTML5 in today’s browsers? In this brilliant and entertaining user’s guide, Jeremy Keith cuts to the chase, with crisp, clear, practical examples, and his patented twinkle and charm. From the publisher's [website][1]: "Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields." [1]: http://www.abookapart.com/products/the-elements-of-content-strategy From mobile browsers to netbooks and tablets, users are visiting your sites from an increasing array of devices and browsers. Are your designs ready? Learn how to think beyond the desktop and craft beautiful designs that anticipate and respond to your usersâ needs. Ethan Marcotte will explore CSS techniques and design principles, including fluid grids, flexible images, and media queries, demonstrating how you can deliver a quality experience to your users no matter how large (or small) their display. *"Our industry’s long wait for the complete, strategic guide to mobile web design is finally over. Former Yahoo! design architect and co-creator of Bagcheck Luke Wroblewski knows more about mobile experience than the rest of us, and packs all he knows into this entertaining, to-the-point guidebook. Its data-driven strategies and battle tested techniques will make you a master of mobile—and improve your non-mobile design, too!"* - [A Book Apart][1] [1]: http://www.abookapart.com/products/mobile-first Content: No. 1. HTML5 for web designers / Jeremy Keith -- no. 2. CSS3 for web designers / Dan Cederholm -- no. 3. The elements of content strategy / Erin Kissane -- no. 4. Responsive web design / Ethan Marcotte -- no. 5. Designing for emotion / Aarron Walter -- no. 6. Mobile first / Luke Wroblewski -- no. 7. Design is a job / Mike Monteiro -- no. 8. Content strategy for mobile / Karen McGrane -- no. 9. Just enough research / Erika Hall. From advanced selectors to generated content to the triumphant return of web fonts, and from gradients, shadows, and rounded corners to full-blown animations, CSS3 is a universe of creative possibilities. No one can better guide you through these galaxies than world-renowned designer, author, and CSS superstar Dan Cederholm. Learn what works, how it works, and how to work around browsers where it doesn’t work. Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.--Back cover "HTML5 is the longest HTML specification ever written. It is also the most powerful, and in some ways, the most confusing. What do accessible, content-focused standards-based web designers and front-end developers need to know? And how can we harness the power of HTML5 in today's browsers? In this ... user's guide, Jeremy Keith cuts to the chase with crisp, clear, practical examples ..."--Page 4 of cover Co-founder of Mule Design and raconteur Mike Monteiro wants to help you do your job better. From contracts to selling design, from working with clients to working with each other, you'll learn why navigating the business of design is just as important as the craft of it. Cultivated from his own experience, Mike packs this brief book with knowledge you can't afford not to know.--Back cover Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.--Back cover Learn how to think beyond the desktop and craft beautiful designs that anticipate and respond to your users' needs. The author will explore CSS techniques and design principles, including fluid grids, flexible images, and media queries, demonstrating how you can deliver a quality experience to your users no matter how large (or small) their display Introduction What Is a Designer? Getting Clients Choosing the Right Clients Charging for Your Work Working with Contracts Sticking to Your Process Presenting Design Managing Feedback Getting Your Money Working with Others Conclusion Resources Acknowledgements Index Co-founder of Mule Design and raconteur Mike Monteiro wants to help you do your job better. From contracts to selling design, from working with clients to working with each other, this brief book is packed with knowledge you can't afford not to know. Guide to web design optimized for mobile devices, in order to deliver the mobile web experience users want. Argues companies should create websites and applications for mobile devices first, and for desktops/laptop computers second, if at all Introduction Your Content, Now Mobile Content Before Platform Adaptive Content Strategy and Planning Writing and Editing Information Architecture People and Process Conclusion: It Can Be Done Resources References Acknowledgements Index Using CSS3 Today Understanding CSS Transitions Hover-Crafting with CSS3 Transforming the Message Multiple Backgrounds Enriching Forms Conclusion Our Responsive Web The Flexible Grid Flexible Images Media Queries Becoming Responsive Acknowledgements Resources References Index Basic Principles (Read this chapter online!) The Craft of Content Strategy Tools and Techniques Bonus Track: How Do I Get In? Part 1: Why Mobile First? Growth Constraints Capabilities Part 2: How to go Mobile Organization Actions Inputs Layout A Brief History of Markup The Design of HTML5 Rich Media Web Forms 2.0 Semantics Using HTML5 Today