92 Strategies for Marketing Planned Gifts: Stevenson/92 Strategies

Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. In addition to actionable tips and techniques, this resource provides examples from other charities and nonprofit organizations as well as useful forms and brochures. Important topics covered include: * Strategies for promoting bequests * Incorporating planned giving into capital campaigns * Developing planned giving marketing plans * Acquiring testimonials * Identifying planned gift expectancies * Planning guidebooks * Attracting planned gifts * Life insurance gifts * Residual bequests * Preserving planned gift expectancies * Prospect management * Referral forms * Donor/prospect communication * Employee giving Content: c01-1.pdf......Page 4 c01-2.pdf......Page 5 c01-3.pdf......Page 6 c01-4.pdf......Page 7 c01-5.pdf......Page 8 c01-6.pdf......Page 9 c01-7.pdf......Page 10 c01-8.pdf......Page 11 c01-9.pdf......Page 12 c01-10.pdf......Page 13 c01-11.pdf......Page 14 c01-12.pdf......Page 15 c01-13.pdf......Page 16 c01-14.pdf......Page 17 c01-15.pdf......Page 18 c01-16.pdf......Page 19 c01-17.pdf......Page 20 c01-18.pdf......Page 21 c01-19.pdf......Page 22 c01-20.pdf......Page 23 c01-21.pdf......Page 24 c01-22.pdf......Page 25 c01-23.pdf......Page 26 c01-24.pdf......Page 27 c01-25.pdf......Page 28 c01-26.pdf......Page 29 c01-27.pdf......Page 30 c01-28.pdf......Page 31 c01-29.pdf......Page 32 c01-30.pdf......Page 33 c01-31.pdf......Page 34 c01-32.pdf......Page 35 c01-33.pdf......Page 36 c01-34.pdf......Page 37 c01-35.pdf......Page 38 c01-36.pdf......Page 39 c01-37.pdf......Page 40 c01-38.pdf......Page 41 c01-39.pdf......Page 42 c01-40.pdf......Page 43 c01-41.pdf......Page 44 c01-42.pdf......Page 45 c01-43.pdf......Page 46 c01-44.pdf......Page 47 Originally published by Stevenson, Inc. , this practical resource presents new and creative ways for nonprofit organizations to connect with more members through their websites.