42 Rules of Marketing: A Funny Practical Guide with the Quick and Easy Steps to Success

This book is a very easy read. Laura Lowell provides sound insight from an online business/internet marketing standpoint. I also found the book to be quite humorous and engaging. The reader will be able to extract some very useful golden nuggets on marketing effectiveness, viral marketing, and real world wisdom. I particularly enjoyed the author's insight into "Planning a Little So You Can Do a Lot More". I certainly agree with her classification of marketing people as "Planners" and "Doers". I recommend this book. The '42 Rules Of Marketing - 2nd Edition' Is A Compilation Of Ideas, Theories, And Practical Approaches To Marketing Challenges The Author Has Been Collecting Over The Past 20+ Years. The Idea Behind This Unique Look At Marketing Was To Create A Series Of Helpful Reminders; Things That Marketers Know They Should Do, But Don't Always Have The Time Or Patience To Do. The Book Touches On Everything From Tradeshows And Pr To Customer Advocacy, Market Research And The Role Of Humor In Marketing. The Author Shares Tips And Tricks To Ensure Your Marketing Messages Reach The Intended Audience. After All, Isn't That The Point? The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do. The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic.