42 Rules for Driving Success with Books : Success Stories of Corporate and Author Thought Leadership

This book will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether the author writes the book themselves, had their clients/partners provide content, or had it ghostwritten, you will be informed and inspired by the stories and lessons of others' successes with books. The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com and other bookstores as well as personally delivering their books to clients/prospects really helped to drive the impact of their message. If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, this book is an invaluable read as it will help you catapult your success. ‘42 Rules of Driving Success with Books (2nd Edition)'will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether you write the book yourself, have your clients/partners provide content, or have it ghostwritten, being the author of a book makes you an expert and being the expert gets you business. By reading this book, you will be informed and inspired by the stories and lessons of 40 other professionals that benefited greatly with their book. The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having their books show up on Amazon, BarnesandNoble.com and other physical and eBook locations as well as personally delivering their books to clients/prospects really helped to drive the impact of their message. If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, ‘42 Rules of Driving Success with Books (2nd Edition)'is an invaluable read as it will help you catapult your success. Start your journey or enhance it today by applying the ideas and techniques contained in this book by 40 experts that have all used books for their professional success. ===== 1st Edition's Long Description Content =========== This book will help you appreciate the ease of creation and the depth of value a book (or series of books) can create for your business. Whether the author writes the book themselves, had their clients/partners provide content, or had it ghostwritten, you will be informed and inspired by the stories and lessons of others'successes with books. The authors in this book wrote content that allowed them to demonstrate innovation, share their marketing strategy, improve client retention, and share tricks and techniques on using a tool or service. The fact that they put this content in a book gave their ideas weight and increased their credibility and reputation. Having the books show up on Amazon, BN.com and other bookstores as well as personally delivering their books to clients/prospects really helped to drive the impact of their message. If you are a CEO, CMO, evangelist or someone in your company that needs to demonstrate thought leadership, drive lead generation, and increase revenue, this book is an invaluable read as it will help you catapult your success. 42 Rules forDriving Successwith Books......Page 3 Preface by Laura Lowell......Page 13 Introduction......Page 15 Rule 1: Rules Are Meant to Be Broken......Page 18 Rule 2: Write to a Need and You Will Win (24 million copies and counting)......Page 22 Rule 3: Grow Your Niche......Page 24 Rule 4: Authors Don't Have to be Writers......Page 26 Rule 5: Success Can Be Greater Than Imagined......Page 28 Rule 6: An Investment With a Long Payback......Page 30 Rule 7: Don't Wait Until You're Published to Reap the Rewards......Page 32 Rule 8: Build Your Confidence......Page 34 Rule 9: It Will Change Your Life......Page 36 Rule 10: Books Belong in the Marketing Mix......Page 40 Rule 11: Have the World Come to You!......Page 42 Rule 12: Referrals Find You......Page 44 Rule 13: Each Book Opened Another Door......Page 46 Rule 14: This Book Transformed My Business......Page 48 Rule 15: Create a Powerful Calling Card......Page 50 Rule 16: Market Me Automatically......Page 52 Rule 17: It Closes Business......Page 54 Rule 18: Be The Thought Leader......Page 58 Rule 19: Get a Ph.D.......Page 60 Rule 20: The Press Sees You Differently......Page 62 Rule 21: From Nobody to Somebody...BIG......Page 64 Rule 22: Become the Instant Expert......Page 66 Rule 23: Stand Out as an Expert in a Crowded Field......Page 68 Rule 24: Become a Recognized Speaker in Your Field......Page 70 Rule 25: Get Immediate Credibility......Page 72 Rule 26: Redirect Your Energies & Efforts......Page 74 Rule 27: Cement Your Expert Status......Page 76 Rule 28: Immortalize Your Ideas in Books......Page 80 Rule 29: Turn Your Story Into a Book; And Your Book Into a Business......Page 82 Rule 30: Be a Pioneer......Page 84 Rule 31: Find Your Passion and Make It Your Life......Page 86 Rule 32: Create a New Business From Writing a Book......Page 88 Rule 33: The Power of Your Autograph......Page 90 Rule 34: Brand Yourself......Page 92 Rule 35: Expand Your Marketing Platform......Page 94 Rule 36: Create a Bundled Offer......Page 98 Rule 37: To Give Is to Receive.........Page 100 Rule 38: Use Books to Educate Your Staff......Page 102 Rule 39: Educate For a High-Involvement Sale......Page 104 Rule 40: Farm Your Existing Network......Page 106 Rule 41: Tie Your Book Into Today's Hot Topics......Page 108 Rule 42: These Are My Rules. What Are Yours?......Page 110 Appendix A: Authors Bios/Photos......Page 112 About the Author......Page 138 Your Rules......Page 140 Books......Page 142 A Message From Super Star PressTM......Page 144 More Praises for 42 Rules for Driving Success with Books......Page 145