33 Ways Not to Screw Up Your Business Podcast: a comprehensive guide to planning, recording and launching your business podcast! (Expert Authority Builder Series)

Do you want to: ✓ grow your audience? ✓ establish yourself as a thought leader or improve your engagement levels as an existing thought leader? ✓ build better relationships with potential and current clients that lead to increased earnings? This book is for business leaders & entrepreneurs who want to start a podcast that achieves these goals, without screwing it up . It includes in-depth coverage of 33 crucial elements for every business podcast. You'll discover: three critical strategic mistakes to avoid with your podcast the best and worst podcast formats for business how your business goal completely changes the type of guest you should invite the rookie mistake many business owners make with podcast workflow how to make a bland office sound like a professional recording studio If you're ready to create an effective podcast that achieves your business goals, read this book . ###### From the foreword by Rochelle Moulton: Once this book is in your hands, you’ll not only read the whole thing, you’ll be ready to immediately put the lessons into action for your business. Read it fast—then read it again and take notes. Then buy a copy for everyone you know who is procrastinating on starting their business podcast. — Rochelle Moulton, Author of The Authority Code: How to Position, Monetize and Sell Your Expertise ###### Reviews from advance readers: I've been podcasting for over a decade, and still learned some new things from Alastair’s book. It's clear, concise, and pragmatic - perfect for anyone new to podcasting. If you're serious about starting your first business podcast, I guarantee that reading “33 Ways Not to Screw up Your Business Podcast” will be well worth your time and money. — Jonathan Stark, author of "Hourly Billing Is Nuts", host of the "Ditching Hourly" podcast and "The Business of Authority" podcast ###### If you are a card carrying POD-crastinator, this book is for you! Alastair has assembled a fool proof plan to help you get up and running with your business podcast. After podcasting for over 7 years (800 plus episodes!) I've discovered multiple ways to screw up my podcast! Alastair is going to help you avoid many of the newbie mistakes that we all fall victim to. — Adam Schaeuble, podcasting coach, and host of Podcasting Business School ###### Bloody LOVE it! A great book that cuts to the chase and delivers a distilled version of what anyone with podcasting dreams needs to know. The highlighted importance of getting clear on what you want your podcast to do for your business is insightful. — Gill Moakes, podcaster, business coach & growth strategist -+-+-+- This is the first book I've read that really treats podcasting as a business and not a hobby. If you're looking to build a good revenue stream from your podcast, you need this book. — Joe Casabona, podcasting coach, and host of How I Built It ###### Alastair has put together a truly comprehensive resource for the podcast rookie — without being overwhelming! — Judson Rollins, consultant, and host of Propel Your Revenue ###### Learn more at TheRecognizedAuthority.com Unlock the power of podcasting to grow your audience, establish yourself as an expert, and build stronger relationships with clients for increased revenue. This book is your ultimate guide to creating a business podcast that gets real results. Designed for business leaders and entrepreneurs, this book provides in-depth coverage of 33 essential elements for every business podcast. It includes in-depth coverage of 33 crucial elements for every business podcast. You'll How to avoid three critical strategic mistakes that can derail your podcastThe most effective podcast formats for business, and which ones to steer clear ofHow to choose the right guests based on your unique business goalsThe common rookie mistake many business owners make with podcast workflowand how to fix itPro tips for transforming a bland office into a professional recording studio If you're ready to create an impactful podcast that achieves your business goals, read this book and start your podcasting journey today! ######From the foreword by Rochelle this book is in your hands, youll not only read the whole thing, youll be ready to immediately put the lessons into action for your business. Read it fastthen read it again and take notes. Then buy a copy for everyone you know who is procrastinating on starting their business podcast. Rochelle Moulton, Author of The Authority How to Position, Monetize and Sell Your Expertise ###### Reviews from advance been podcasting for over a decade, and still learned some new things from Alastairs book.It's clear, concise, and pragmatic - perfect for anyone new to podcasting. If you're serious about starting your first business podcast, I guarantee that reading 33 Ways Not to Screw up Your Business Podcast will be well worth your time and money. Jonathan Stark, author of "Hourly Billing Is Nuts", host of the "Ditching Hourly" podcast and "The Business of Authority" podcast ######If you are a card carrying POD-crastinator, this book is for you! Alastair has assembled a fool proof plan to help you get up and running with your business podcast. After podcasting for over 7 years (800 plus episodes!) I've discovered multiple ways to screw up my podcast! Alastair is going to help you avoid many of the newbie mistakes that we all fall victim to. Adam Schaeuble, podcasting coach, and host of Podcasting Business School ######Bloody LOVE it! A great book that cuts to the chase and delivers a distilled version of what anyone with podcasting dreams needs to know. The highlighted importance of getting clear on what you want your podcast to do for your business is insightful. Gill Moakes, podcaster, business coach & growth strategist -+-+-+-This is the first book I've read that really treats podcasting as a business and not a hobby. If you're looking to build a good revenue stream from your podcast, you need this book. Foreword Introduction PART 1: Designing Your Podcast 1: Have a clear goal 2: Target a specific audience 3: Choose a topic you love talking about 4: Pick the right format 5: Pick a frequency you can stick to 6: Do a fixed-length first season 7: Listen to other podcasts 8: Create distinctive cover artwork PART 2: Setting Up Your Podcast 9: Get the right equipment 10: Create a good recording environment 11: Record video too 12: Choose reliable podcast hosting PART 3: Launching Your Podcast 13: Publish a trailer in advance of launch 14: Launch with several episodes 15: List your podcast everywhere PART 4: Fine-tuning Your Podcast 16: Write great episode titles 17: Create an opening hook 18: Include a call to action in every episode 19: Choose the right guests 20: Make a guest FAQ page PART 5: Running Your Podcast 21: Document your workflow 22: Don't burn out on editing 23: Get ahead of your schedule 24: Transcribe your episodes 25: Automate everything possible 26: Back up everything PART 6: Growing Your Podcast 27: Make a podcast section on your website 28: Make it easy for guests to share 29: Build an email list 30: Experiment with paid ads when you start 31: Promote by guesting elsewhere 32: Create a media one-sheet PART 7: The Number One Mistake 33: Don’t screw up by not starting BONUS CHAPTER: Podcasting for authority