300 Email Marketing Tips: Critical Advice And Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email

The 12.5 principles of a sticky brand -- Part 1: Position to win. Principle 1: Simple clarity -- Principle 2: Tilt the odds -- Principle 3: Function that resonates -- Part 2: Authentic differentiation. Principle 4: Engage the eye -- Principle 5: Total customer experience -- Principle 6: "That's interesting. Tell me more" -- Part 3: Punch outside your weight class. Principle 7: First call advantage -- Principle 8: Be everywhere -- Principle 9: Pick your priorities -- Part 4: Over commit, over deliver. Principle 10: Branding from the inside out -- Principle 11: Proud to serve -- Principle 12: Big goals and bold actions -- Principle 12.5: Choose your brand -- Featured brands.;"Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding's 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries."--Publisher. Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Its achievable for any business willing to break away from the industry norms and find innovative ways to serve its customers. Based on a decade of research into what makes companies successful, Sticky Branding s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries. By following their examples your company will: - Attract more customers - Sell more, faster - Inspire employee engagement - Become immune to the competition - Earn higher profits Sticky Branding is your branding playbook. It provides ideas, stories and exercises to make your company stand out, attract customers, and grow into an incredible brand. Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies - companies with a marketing budget, but not a vast one - are challenging the status quo and growing sticky brands.