21st Century Business : Managing and Working in the New Digital Economy

As Oracle Corporation reminds us in their slogan: "the Internet Changes Everything". Or as Buick said in its advertising a couple of years ago: "This isn't your father's Buick". The world of work and managing has changed dramatically over the past decade, requiring a new kind of manager, a new kind of worker and a new understanding of the way of work in this so-called post-industrial world. Cortada lays out the issues that come to play in this new world, and some guidelines and precepts for navigating the new world's seas. This is a Financial Times/Prentice Hall Book. Manage all the changes driving your business in the 21st century! In a time of unremitting, accelerating technological change, James W. Cortada offers a calm, intelligent path through the wilderness, helping managers understand the big picture and successfully manage the transition to the Internet economy. Cortada shows how to get past the hype associated with innovation, and leverage the best of the new technologies - without abandoning management fundamentals that are more important today than ever. Management How the fundamentals of management will - and won't - apply in the 21st century Knowledge Master today's best practices for creating a learning organization Internet Leverage the Internet to build smarter, more efficient supply and value chains Work Understand how the new economy transforms work - and workers Strategy Choose a new future for your company - high-level approaches and step-by-step tasks 21st Century Business demonstrates how to manage and work as your firm transforms itself from an Industrial Age enterprise to a 21ST CENTURY BUSINESS, presenting street-wise strategies, guidelines, examples, and tips every manager can start using today. It's a masterful guide to what is changing, how to live in both worlds, and where your future sources of profit and personal success will come from. 21st Century Business is the first book that gives managers a broad, long-term perspective on the information age transformation - and translates that wisdom into strategies and tactics they can use right now. James W. Cortada, one of the world's leading authorities on the management and history of information technology, offers profound insight into the changes that really matter. Equally important, he exposes the changes that will prove superficial or overhyped. Integrating economics, demography, technology, and management case studies, Cortada demonstrates how work, workers, and management are really changing - and the fundamentals of business that haven't changed. Cortada shows how the Internet is really impacting the enterprise - and how to leverage it proactively, giving your supply chains new flexibility and power, without compromising processes that still work well. Tomorrow's successful manager will go beyond keeping up with the latest "e-trends," applying the fundamentals of business management holistically, thoughtfully, and with a firm grip on reality, no matter what changes. For managers focused on what matters most, 21st Century B.. A sober, clearheaded guide to managing all the changes driving business in the early 21st century.How the fundamentals of management will -- and won't -- apply in the 21st century.Best practices for creating a learning organization.Leveraging the Internet to build smarter, more efficient supply and value chains.In a time of unremitting, accelerating technological change, James W. Cortada offers a calm, intelligent path through the wilderness, helping managers understand the big picture and successfully manage the transition to the Internet economy. Cortada shows how to get past the glitter and hype associated with innovation, and leverage the best of the new technologies, without abandoning management fundamentals that are more important today than ever. Cortada demonstrates how to manage and work as your firm transforms itself from an Industrial Age enterprise to an eBusiness -- describing exactly what is changing, how to live in both worlds, and where your future sources of profit and personal success are most likely to come from. Cortada offers new insights into the role of knowledge in a services-centric economy, shows how learning organizations and Internet technologies are transforming work, and demonstrates how to use these new technologies to generate value through smarter, more efficient supply chains. 21st Century Business shows which traditional management practices are still valuable, and which must change -- presenting a street-wise set of proven strategies, guidelines, examples, and tips for every manager. Annotation As Oracle Reminds Us In Its New Slogan: The Internet Changes Everything. The World Of Work And Managing Has Changed Dramatically Over The Past Decade, Requiring A New Kind Of Manager, A New Kind Of Worker, And A New Understanding Of The Ways Of Work N The So-called Post-industrial World. Jim Cortada Lays Out The Issues That Come To Play In This New World, And Some Guidelines And Precepts For Navigating The New World's Seas. Introduction: What Is The Information Age? -- A New World Born: It Is More Than Just Technology -- Waves Of Learning, Waves Of Best Practices -- Who Are These Knowledge Workers? -- Changing Work: Role Of The Internet -- Digitizing Supply And Value Chains -- Choosing A Future For Your Company -- On Keeping Current: A Strategy And Some Useful Reading. James W. Cortada. Includes Bibliographical References And Index.