101 Ways to Promote Your Web Site : Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic

The key to a web site’s success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the site. This resource will prove invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking the skills needed to make a web site successful. The more potential customers you attract to your Web site, the more success you will have! But how can you get more visitors to your Web site? In 101 Ways to Promote Your Web Site, recognized Internet marketing expert Susan Sweeney tells you how. This combination book/Web site is a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. You can read it this weekend and start implementing your online marketing strategy on Monday. This freshly updated Fifth Edition includes complete information on the latest trends and techniques for getting the most out of your Web site promotion efforts. Entrepreneurs, corporate marketing managers, small business owners, consultants, Webmasters, individuals, new media professionals, and Web site designers will all find this book invaluable in developing their online strategies. Included with the book is a personal password necessary for accessing the companion Web site which provides up-to-the-minute Internet marketing news, expanded information, and other helpful Web site promotion resources. This book/Web site combination is unbeatable! Demonstrates tools and techniques for increasing Web site traffic, including overall design, exposure to search engines, newsgroups, e-mail, mailing lists, linking strategies, and online advertising. With millions of Web sites competing for viewers, how do you get the results you're looking for?