۱۰۱ راز برای ساخت یک کسب‌وکار موفق: نکات هوشمند، اثبات‌شده و عملی برای کمک به هر کسب‌وکار در غلبه بر رقابت

In today’s business world, some companies struggle and fold while others go through the roof, and the difference between the failures and successes is often not apparent. Perfect for any business of any size, this insightful guide is packed with tips on how to establish a healthy, thriving company. Each idea is easy to implement, practical and—most importantly—financially viable. Adopting even a handful of the suggested programs will set small operations and giant firms alike down the path to building a winning business. Part Title -- Also by the author -- Title Page -- Contents -- Acknowledgments -- Introduction -- What is the difference between success and failure? -- Size doesn't matter -- Do you have the commitment to build a successful business? -- The best way to use this book -- Recurring themes -- Without action it's all a waste of time -- Share your experience with others -- Always think big (how big is up to you) -- It's not that serious-have some fun -- Section 1: Start with an impressive corporate image -- # 1 Is your business name telling the right story? # 2 Do you have a logo and if you do, is it the right one? -- # 3 What is your tag line? -- # 4 Consistency and the power of branding -- # 5 Have you got a good corporate colour? -- # 6 Who controls your corporate image? -- # 7 There comes a time when you need to review your corporate image -- # 8 Corporate imagery in advertising -- # 9 Make sure your yeam understands your corporate philosophy -- # 10 Size doesn't matter-unless you let it -- Section 2: Building strong relationships -- # 11 Who do you want to have a strong relationship with? -- # 12 Always check references of potential suppliers. # 13 Take time to get to know the people you want to build a relationship with -- # 14 Loose lips sink ships and sometimes businesses -- # 15 Never let a long-term relationship be destroyed over a petty issue -- Section 3: Make sure the founfations of your business are strong -- # 16 Making your business bigger than one person -- # 17 Write a Business Plan-or get someone to write one for you -- # 18 Understanding the importance of systems -- # 19 Understanding finances-taking control of your business -- # 20 Keeping good records always pays off in the long run. Section 4: Have absolute commitment to your customers -- # 21 It's all about respect-if you don't respect your customers don't expect them to come back -- # 22 Never lose touch with your customers -- # 23 Do you ever promise and under deliver? -- # 24 The first 30 seconds -- # 25 Talk about customer service to your staff-a lot -- # 26 Reward good customers -- # 27 Keep a notepad in your pocket -- # 28 Time-the one commodity that causes the most grief -- # 29 Customer expectations are changing-we all need to change with them. # 30 Look at the entire customer service picture-not just little pieces -- Section 5: Making your workplace unbelievable -- # 31 Have pride in your workplace (even if you are the only one there) -- # 32 Make your workplace inviting and easy for your customer to visit -- # 33 Don't scrimp on the little things (out with Women's Weekly 1972) -- # 34 Offer really good coffee and tea (and nice cups) -- # 35 Just add laughter (in vast amounts and often) -- # 36 Encourage people to bring their personality to work -- # 37 Beware of bad smells -- # 38 Who is in control of the music? A manual that answers the question what makes businesses that succeed very well, different from the rest? Are you serious about building a winning business? Then read this book. Why do some businesses struggle or even go under, while others go through the roof? The answer is: It's not what you're selling, it's how you're running the show. Whatever your business interest or level, 101 Secrets to Building A Winning Business is packed with tips on how to run your show and build it up. Andrew Griffiths suggests a range of actions that you can take to turn your bright idea into a winning and money-making business. And the actions he suggests are easy to implement, fast, practical and most important they will not break the bank. Taking on board even a handful of the actions suggested in this book will lead you down the path to building a winning business. Are you serious about building a winning business? Then read this book.

Why do some businesses struggle or even go under, while others go through the roof? The answer is It's not what you're selling, it's how you're running the show.

Whatever your business interest or level, 101 Secrets to Building A Winning Business is packed with tips on how to run your show and build it up. Andrew Griffiths suggests a range of actions that you can take to turn your bright idea into a winning and money-making business. And the actions he suggests are easy to implement, fast, practical and most important they will not break the bank.

Taking on board even a handful of the actions suggested in this book will lead you down the path to building a winning business. Offers information and advice on how to successfully run and grow your business. This work features a range of practical plans and strategies for turning ideas into successful, money-making business ideas. A practical manual that answers the question 'what makes businesses that succeed very well, different from the rest?'