100 Great PR Ideas : From Leading Companies Around the World (100 Great Ideas)

Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each PR idea is succinctly described and is followed by advice on how it can be applied to the reader s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application. CONTENTS......Page 4 INTRODUCTION......Page 8 1 CREATE A CRISIS TEAM......Page 10 2 DEFINE YOUR OPPONENT......Page 12 3 DO GOOD BY STEALTH......Page 14 4 PULL A STUNT......Page 16 5 SET AN AMBUSH......Page 18 6 BE HUMOROUS......Page 20 7 KEEP THEM WAITING......Page 22 8 HOLD A COMPETITION......Page 24 9 WRITE A REVERSEPYRAMID......Page 26 10 RUN A MEDIA EVENT......Page 28 11 CATCH THEM YOUNG......Page 30 12 PRESS YOUR JOURNALIST......Page 32 13 THINK SMALL......Page 34 14 KNOW YOUR JOURNALIST......Page 36 15 BE CONTROVERSIAL......Page 38 16 BE PROMINENT ON GOOGLE......Page 40 17 BE THE BRAND......Page 42 18 DEVELOP ALL THE ANGLES......Page 44 19 CREATE A PHOTO OPPORTUNITY......Page 46 20 CREATE A FEATURE......Page 48 21 WRITE A FEATURE......Page 50 22 PIGGYBACK YOUR STORY......Page 52 23 RUN WITH THE RUNNERS......Page 54 24 CREATE GOODWILL IN THE SEASON OF GOODWILL......Page 56 25 TAKE THE FIGHT TO THE ENEMY......Page 58 26 BUILD A CORPORATE BRAND......Page 60 27 MOVE TO THE THIRD LEVEL OF SPONSORSHIP......Page 62 28 INVOLVE YOUR STAKEHOLDERS......Page 65 29 SPONSOR SOMETHING IN B2B......Page 67 30 WRITE A NEWSLETTER......Page 69 31 TAKE CONTROL OF YOUR INTERVIEWS......Page 71 32 LET PEOPLE RIP OFF YOUR IDEAS......Page 73 33 JOIN A TRADE ORGANIZATION......Page 75 34 TELL THE WHOLE STORY......Page 77 35 WRITE A LETTER......Page 79 36 GET YOURSELF ON THE EXPERT COMMENTATOR LIST......Page 81 37 GIVE A SPEECH......Page 83 38 THINK LOCAL......Page 85 39 S**T HAPPENS......Page 87 40 STIMULATE DEBATE......Page 89 41 BE CHEEKY......Page 91 42 WRITE A CASE STUDY......Page 93 43 RUN A SURVEY......Page 95 44 INVOLVE THE EMPLOYEES......Page 97 45 DEVELOP YOUR NEWS SENSITIVITY......Page 99 46 LINK YOUR PR ANDYOUR ADVERTISING......Page 101 47 BRING YOUR ENEMIES INSIDE THE TENT......Page 103 48 GO WHERE PEOPLE WILL SEE YOU......Page 105 49 BE BOLD IN A CRISIS......Page 107 50 CATCH YOUR CELEBRITY EARLY......Page 109 51 LOOK FORWARD......Page 111 52 FIND A FREELANCER......Page 113 53 GET YOUR NETIQUETTE RIGHT......Page 115 54 WATCH YOUR BACK......Page 117 55 GO AGAINST THE FLOW......Page 119 56 DO SOMETHING VERY, VERY PECULIAR......Page 121 57 PUT IN SOME STYLE......Page 123 58 BRING IN THE SCIENTISTS......Page 125 59 DO SOMETHING INCONGRUOUS......Page 127 60 MOVE FROM THE GENERAL TO THE PARTICULAR......Page 129 61 MOBILIZE YOUR FORCES......Page 131 62 LET YOUR ENEMIES TALK......Page 133 63 TEXT YOUR CUSTOMERS......Page 135 64 PHOTOGRAPH THE BENEFICIARIES, NOT THE BENEFACTORS......Page 137 65 CONSUMER SCIENCE SELLS STORIES......Page 139 66 BE QUIRKY......Page 141 67 END IN -EST......Page 142 68 CREATE SOME “HOW-TO” TIPS......Page 144 69 BAD NEWS TRAVELS FASTER THAN GOOD NEWS......Page 146 70 DEVELOP A COMPANY HISTORY......Page 148 71 GIVE A GIFT THAT REALLY DOES SOMETHING......Page 150 72 PROFILE YOURSELF IN WIKIPEDIA......Page 152 73 JOIN LINKEDIN......Page 154 74 USE TESTIMONIALS......Page 156 75 AUCTION SOMETHING......Page 158 76 SPONSOR SOMETHING FOR YOUR CUSTOMERS......Page 160 77 PUT YOURSELF ON YOUR WEBSITE......Page 162 78 CHECK OUT THE BLOGS......Page 164 79 PARTNER WITH A CHARITY......Page 166 80 ENTER COMPETITIONS......Page 168 81 BECOME SUSTAINABLE......Page 170 82 USE TECHNOLOGY FOR CRISIS MANAGEMENT......Page 172 83 GET THE SEARCH ENGINES WORKING FOR YOU......Page 174 84 GET YOUR OWN DOMAIN NAME......Page 176 85 USE A LOOKALIKE......Page 178 86 BLOGS ARE YOUR FRIEND (1)......Page 180 87 BLOGS ARE YOUR FRIEND (2)......Page 182 88 COME FLY WITH ME......Page 184 89 SEND A PHOTO OF YOURSELF......Page 186 90 GRAB ONTO SOMETHING UNPOPULAR......Page 188 91 WATCH TV......Page 190 92 UPSTAGE YOUR COMPETITION......Page 192 93 THINK OF THE CHILDREN......Page 194 94 TELL THEM ABOUT YOURSELF......Page 196 95 TAP INTO VALENTINE’S DAY......Page 198 96 PIGGYBACK ON CELEBRITY NEWS......Page 200 97 KEEP IT SHORT(SOMETIMES)......Page 202 98 CREATE A TOP TEN LIST......Page 204 99 DO A RANDOM ACT OF KINDNESS......Page 206 100 GET ON YOUTUBE......Page 208 Ideas to inspire anyone to develop better PR and promotion campaigns. The best PR ideas, from the best companies, in one book. Designed to be a stimulating and fast read for anyone looking for inspiration and new ideas