۱۰ راه برای خراب کردن یک کمپین تبلیغاتی: و چگونگی ایجاد کمپین‌هایی که مؤثر باشند

__10 Ways to Screw Up an Ad Campaign__ is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, __10 Ways to Screw Up an Ad Campaign__ addresses the most critical item of all—how to effectively measure the success of your advertising.

...barry Cohen's Combination Of Experience, Imagination, And Just Plain Good Sense Offers A Welcome Reminder That, Yes, The Right Ad Can Do The Right Job.-ray Hoffman, business Week Magazine

Advertising Is Critical For Getting Exposure For A Product Or Service. Yet, Done Incorrectly, Advertising Can Miss The Mark With The Very Customers You Hope To Attract. With Even Modest Advertising Campaigns Costing Thousands Of Dollars, You Can't Afford To Make Mistakes. 10 Way To Screw Up An Ad Campaign Is A Practical, No-nonsense Guide To Avoiding Costly Blunders.

Coverage Includes:

• finding The Best Agency Or Advertiser
• crafting Successful Promotions
• maximizing An Ad Budget
• avoiding Costly Mistakes-and Legal Pitfalls.

10 Ways To Screw Up An Ad Campaign Shows You How To Out-advertise The Competition-even When You Can't Outspend Them.

author Biography: barry H. Cohen Is A Twenty-six Year Veteran Of The Ad Industry, Having Worked In New York Radio And Operating His Own Ad Agency/production Company. He Currently Serves As A Principal Of Adlab Media Communications, Llc, As Well As Serving On The Boards Of Team One Guerrilla Marketing, Allgood Entertainment, And The Nj Ad Club. He Resides In New York, Ny.