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Social networking has the potential to change the game for many businesses by connecting services or products directly to customers, but it can be hard to know where to start and how to use these technologies. 10 Steps to Social Networking for Business is your primer to understanding and implementing some of the most frequently used social networking systems. You'll now know their features and be able to demonstrate how some organizations have used social networking to connect with their customers. This brand-new title lets you select the best systems for your own business, develop and launch a social networking initiative that connects to key business drivers, and build success over time. An appendix provides a more detailed roadmap for custom building a social networking system that is unique to your organization.

Facebook, LinkedIn, Twitter... You're familiar with social networking systems, but incorporating them into your communication efforts can be daunting. Which are right for your needs, and how should you use them? Whether you're a consultant, communications professional, or corporate CEO, 10 Steps to Successful Social Networking for Business can help you leverage the power of social networking. Find out how you can: · select the right social networking systems for your situation· build an audience and connect your business to the world· link your choices to key business drivers· choose between off-the-shelf or customized systems· stay on top of this ever-evolving technology.You'll have a complete toolbox for employing today's most influential, game-changing methods of communication to build your brand, cultivate customer loyalty, and drive bottom-line results.

Content: Preface Introduction Step 1 - Understand the Technology, Identify Business Benefits Step 2 - Identify Sales, Brand, and Organizational Value Step 3 - Choose the Right Technology Step 4 - Tie social networking to key business drivers Step 5 - Develop a Social Networking Plan Step 6 - Launch the Social Networking Initiative Step 7 - Build Success One Day at a Time Step 8 - Make it Personal - Get Customers to Love Your Business Step 9 - Connect Your Business to the World Step 10 - Stay Ahead of New Technologies and Thrive Conclusion Resources for Trainers Index About the Author. Whether you run a solo consulting practice or a worldwide enterprise, you likely use some form of social networking to connect your customer base to the services or products you offer. This book offers you a step-by-step plan to use the advantages of social networking to build brand and customer loyalty and to share organizational knowledge. "The 10 Steps series is designed specifically for today's fast-paced, need-it-yesterday business environment and for the thousands of workers who find themselves faced with new assignments, responsibilities, and requirements and too little time to learn what they must know." -- Publisher The 10 Steps series is designed specifically for today's fast-paced, need-it-yesterday business environment and for the thousands of workers who find themselves faced with new assignments, responsibilities, and requirements and too little time to learn what they must know. Book jacket.